someone’s theories are accepted by society, but 
McLuhan also had a precipitous drop in popularity 
after his ideas were publicized. Was that a 
backlash to his pop icon status? 

A:  There are probably a number of reasons.  It 
would be very hard to get the pattern exactly 
right, but the first thing one has to observe is that 
McLuhan is very complex. If you don’t have 
something close to a graduate degree in 
communication or literature or something that 
would allow you access to the ideas then you 
shouldn’t assume that you could get them right 
away. He’s no more accessible than an